Google Makes AI-Generated Disclosure Compulsory in Political Campaign Adverts

Recently, Google reformed its political content policy to be implemented at the beginning of November this year. This will compel the revelation of artificial intelligence (AI)-generated content in election ads.

Google is reforming its political content policy to comprise a new directive that all verified election advisers should reveal how AI is utilized in campaign content. On September 6, the company announced that the revelations are needed in instances of ‘artificial content that falsely shows real or realistic-looking events or persons. Besides, it claimed that the notices should be ‘vivid and noticeable’ for people to notice them.

Disclosure Unnecesary for Adverts Containing AI Content From Editing and Resizing

Adverts containing artificial content changed or created in a manner trivial to the claims made will not be affected by the disclosure requirements. Google provided examples such as using artificial intelligence in editing processes, for instance, cropping, resizing, defect or corrections, or other peripheral edits that do not ‘generate accurate portrayals of definite events.’

The updated policy will affect video, image, and audio content and will be effective in mid-November this year. This is happening one year before the U.S presidential elections next year. The revelations for artificial intelligence-created content have been common since the notable rise of mass AI tools such as ChatGPT by OpenAI. So far, it has enabled the creation and circulation of such content.

Artificial Intelligence Wins Attention of Different Tech Firms

Amid artificial intelligence’s prevalence in different sectors, Google and other big tech firms have increasingly focused on AI services and tools. On September 5, Google’s CEO wrote a memo revealing his thoughts about pivoting the firm to be an ‘AI-initial firm’ since joining in 2015.

On August 17, Google’s search engine was updated to include artificial intelligence-driven enhancements to aid in restructuring search functions. Besides, it partnered with Microsoft and OpenAI to develop the Frontier Model Forum to aid the self-regulation of AI development from within the industry.

Google’s engrossment in generating AI guidelines has shifted to the rest of its platforms, for instance, YouTube. Recently, it disclosed its ‘guidelines’ for working with the music industry on artificial intelligence-associated technology. 

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