Super Bowl 2023 To Feature NFT Ads, Limit Break Leads the Way in Web 3 Gaming
Super Bowl Will Only Feature NFT Ads
The Super Bowl of 2022 made waves in the world of cryptocurrency and marked a turning point for the industry. Before the Super Bowl, many people were unfamiliar with cryptocurrency, but it quickly gained attention after its debut on the biggest stage in American sports.
Despite the initial excitement, the crypto winter of 2022 brought challenges to the industry, causing a $60 billion loss in value. In addition, the collapse of FTX, a prominent cryptocurrency exchange, added to the negative sentiment surrounding the sector.
As the 2023 Super Bowl approaches, the focus on cryptocurrency has shifted from traditional coins to non-fungible tokens (NFTs) powered by blockchain technology. This shift in approach is due to the fallout from the crypto winter and the industry’s efforts to distance itself from the negative reputation it gained in the previous year.
However, despite this new direction, there will be no representation of the cryptocurrency industry in the upcoming event. According to Mark Evans, the executive producer at Fox Sports, the decision was made due to the ongoing issues plaguing the sector. Initially, two firms were lined up to participate, but after the collapse of FTX, they were advised to back out.
Limit Break
The only company we know about at the moment is Limit Break. Limit Break is determined to break the trend and make its mark in Web 3 gaming. By airing its first-ever advertisement during the Super Bowl, the company aims to establish its brand and attract a large audience to its free-to-play games.
NFTs in these games offer a new and innovative way for players to engage with the content, providing a unique experience that sets Limit Break apart from traditional gaming companies. While the crypto winter of 2022 had a significant impact on the cryptocurrency industry, Limit Break is not letting it hold them back.
The company believes that focusing on delivering high-quality games and utilizing the power of NFTs can gain consumers’ trust and help bring cryptocurrency back into the mainstream. The advertisement during the Super Bowl is a bold move, but Limit Break is confident that it will pay off in the long term, establishing the company as a leader in the Web 3 gaming space.
Why it is a Big Deal
The Super Bowl in the US is one of the most watched sporting events globally, attracting a massive audience of over 90 million viewers in the US alone in 2021. With such a large audience, advertising during the Super Bowl is a massive win for companies looking to reach a broad and diverse demographic.
In addition, companies that advertise during the Super Bowl have the opportunity to reach a large, engaged audience and build brand recognition on a global scale.
