This week, it has been reported by Sports-Business-Journal that it is expected that an announcement of a partnership is expected soon between Dapper Labs and NFL (a professional league of football based in America with having 32 teams under it) to construct a marketplace of NFTs. This news accompanied another deal between Dapper and LaLiga to develop another such marketplace which would release in 2022’s June.
Dapper and NFL step forward in the space
The details about the contract have not been disclosed up till now; however, it seems that the deal will be the biggest deal of licensing revenue being done by the NFL. Roham Gharegozlou, the CEO of Dapper, announced that the firm would be hiring a new CCO (Chief-Compliance-Officer) named Lana Schwartzman (she worked previously under Electronic Arts for its latest franchise of video games on football named “Madden”). A source in the report of SBJ categorized the partnership as an extremely effective deal. In addition to this, there would be a minimum amount of royalties and guarantee included in the respective contract regarding NFLPA and NFL.
Football and NFTs
NBA-Top-Shot, notwithstanding a relatively modest volume of sales across the offseason, has predominantly been reasonably successful. Nonetheless, the decline of offseason volume has been extraordinary as the consistent topmost 3 NFT project has presently declined to an extent to be kicked out of the 30-day-sales-volume. The return of Basketball during the coming two months will demonstrate to be beneficial because the long-term feasibility of NBA-Top-Shot is now being dictated by the market. One among the highly hardcore and enthusiastic fanbases has been owned by NFL throughout the league around North America. It indicates an immediate move will be pursued by Dapper to avail the opportunity of NFL season being proceeded.
The report of SBJ mentions that the marketplace of NFL is expected to be launched before the season’s end in the earlier phase of 2022. The news of the event was released after Dapper’s new fundraising, which earned up to $250MM at the top valuation of the firm, positioning it at $7.5 billion. The current announcement seems to be advantageous for the company during the coming years if it keeps moving in line with its due pace. The addition of this project into the previously existing LaLiga, WNBA, and NBA further expands the universe of NFT in the field of sports implying its future growth.