Franklin Templeton Banks on Financial Advisors Familiarity with Spot Bitcoin ETF for Traction

Franklin Templeton has realized a slow start for its spot bitcoin exchange-traded fund (ETF), with the bulk of the billions spread to a few of the instruments. The firm’s digital assets executive, Roger Bayston, revealed that Franklin had realized $101 million of the $14 billion realized in total trading volume as of Monday, January 22.  

Bayston admitted that while spot Bitcoin ETF has witnessed increased debate regarding the anticipated capital inflow and attraction of institutional investors, the instrument’s hype waned fast for some funds. Not all the spot Bitcoin ETFs realized the hype wave following the approval by the US Securities and Exchange Commission (SEC).

The digital assets head considers that financial advisors working with Franklin Templeton will help in recommending its spot Bitcoin ETFs to the clients. Such is possible in the long-term when they become familiar with its offer and key differentiators from the crown.

Bayston observes that a few of the funds were behind the significant portion of spot bitcoin ETF trading volumes and capital net inflow since their approval by the Gary Gensler-led SEC. 

Capital inflow appears to be a privilege for a few that also account for the lion’s share of the spot Bitcoin ETF trading volume. 

Franklin Templeton Trails Elite Bitcoin ETFs

 Bayston decries that Franklin Templeton’s Bitcoin ETF is yet to match the milestone realized by the elite group of products led by BlackRock, Fidelity and Grayscale. The trio are responsible for over 90% of the trading volume realized by spot Bitcoin ETFs. 

The Wall Street firm, whose origin traces back to 1947, is optimistic that its Bitcoin ETF product will realize popularity as financial advisors and investors become familiar with its offer. 

Bayston points out that Franklin Templeton Bitcoin ETF is likely to benefit from increased awareness regarding how the assets complement, thus its capability to deliver enhanced solutions in the long-term within their existing portfolio.

Bayston indicated that the core business of Franklin Templeton is likely to partner with financial advisors and wealth management platforms in developing solutions capable of delivering value to the clients. 

Bayston considers that the firm is set to emerge as the preferred choice for digital asset providers as the investor community realizes familiarity with the spot Bitcoin ETFs. 

Bayston indicates that the slow start for Franklin Templeton’s Bitcoin ETF arises from missing familiarity within its brand portfolio. 

The crypto head hails the financial advisors and wealth management platforms for executing their fiduciary responsibilities in filtering the providers. The process is ideal to distinguish the products that will help the clients most with long-term results. 

Bloomberg ETF analysts have tracked the trading activity for the spot Bitcoin ETFs since their listing on Thursday, January 11. Senior analyst Eric Blachunas indicated via a post X that the trading activity clocked above $14 billion by Monday, January 22. 

Balchunas revealed a slow start for Franklin Templeton that by Monday had realized $101M trading volume.  

Franklin Templeton’s Optimistic of Firm’s Stand-Out Performance 

Bayston downplays the slow start indicating that Franklin Templeton would discover footing and pimp the rival providers. The executive considers that it would leverage its proven commitment to crypto assets, particularly building within the public blockchain community.

Bayston indicates that building within the blockchain community is a critical differentiator, allowing Franklin Templeton to understand the infrastructure better than other providers.  

Also, Franklin Templeton offers deep investment services besides research spread across the crypto asset space. 

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